Foldability collaborated with ELLE Decoration to create the set design for the cover of their December issue. Two variations of the design were made, one in lighter tones and one with a darker theme and interior setting. In total, 70 snowflakes were made and each one was folded by hand using a luxurious pearlescent paper from Fedrigoni. The ELLE logo was also made entirely from paper and laid out very precisely by hand. Please find below some behind the scenes images from the shoot along with videos of the cover being made. Art Direction by Tony Peters and photography by Nick Rochowski. The snowflake designs are now available to buy as Christmas Decorations from our shop.
The making of an origami snowflake for the Christmas cover of ELLE Decoration UK. The design included 50 hand folded snowflakes which were made using a luxurious pearlescent paper from Fedrigoni.
Foldability created 50 hand made origami snowflakes for the cover of ELLE Decoration UK's Christmas cover. This video shows behind the scenes how the snowflakes were put together at the photo shoot. Art Direction by Tony Peters and photography by Nick Rochowski.